Social media has changed the rules for how people develop relationships with brands and organizations. Moreover, through a continuous evolution, it continues to change the way ideas take hold and things get done. Imitation of what worked for someone else is a good formula for failure. Vonavona Ventures applies a goal-directed approach to business success incorporating social media, relying on a set of solid behavioral tenets to prescribe and manage programs rather than a templated approach.
Work in process includes the upcoming book The Dragonfly Effect upcoming from Jossey-Bass in September, 2010.