We do this for fun. Seriously. Nothing is more fun for us than uncovering and mining the mutual value created when a useful product finds an enthusiastic customer. Exchanges like these, that create actual delight, that turn customers into partners and friends give us reason to exist. And it’s not just to see the smiles around the campfire, it’s because we know that those smiles translate into tangible returns that sustain business, allowing the continuation of the cycle.